Let's build product.

I help founders and teams build better products, faster by bringing my full stack founder experience to your business.

Brian Casel

Brian Casel

Full stack product designer, developer & strategist

On-demand advising

Affordable, async access where we'll spend a week together to dig into something specific.

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Product planning sprints

A 2-week intensive collaboration where I'll come in to research, plan, scope and roadmap your next big feature or product.

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Product development

Multi-month engagement where me and my small team work with you to build and ship the first version of your product.

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On-demand advising

My most affordable way to offer direct coaching, advice and strategy to fellow product people.

Each on-demand purchase includes:

  • 7-10 days of asynchronous discussion using video, audio, and text.
  • Focus on a single big question or project you want feedback on.
  • You keep all of our recordings and history.
  • Discounted rates for repeat purchases.

I offer advice in two flavors:

Strategic coaching

Product strategy, customer research, pricing strategy, career growth as an entrepreneur, hiring and management, developer team workflow, productized services, self-funding / bootstrapping...

Technical coaching

Learning to code, Ruby on Rails, TailwindCSS, user interface design, user experience, product marketing, marketing site design, branding...

Let's talk

Product planning sprints

Planning a big new feature or the first version of your product? The shaping and planning phase is critical. That's what this service is aimed at.

A typical planning sprint lasts two weeks. During that time, our collaboration will include:

  • A call where I'll ask a ton of questions and gain a solid understanding of the problems we're aiming to solve (and more importantly, why).
  • Async collaboration throughout our sprint
  • Defining the scope and priorities
  • Technical research
  • Functional specs for developers
  • User flows and rough wireframes (where needed)
  • Roadmap planning and milestones

When we wrap, you and your team should have everything you need to start implementing, building and shipping the best version of your product, without delay.

I only book one of these at a time, and typically book out at least a month in advance. Inquire about current availability.

Let's talk

Product development

On select occasions, I'm available to work with you on a multi-month engagement to design, build and launch the first version your product.

The engagement spans the initial research and planning, into design, development, testing, and launch. I'll lead the design, architecture, and product management while collaborating closely with you and your team throughout the process.

Available on a limited, exclusive basis. Inquire about current upcoming availability.

Let's talk
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